Who have never heard of Medicinal Toothpaste Couto?
The Medicinal Toothpaste Couto played a significant role on altering oral hygiene habits in the Portuguese and had been equally pioneering on betting - for the 60's - in an activity “called” advertising and marketing, a sector which nowadays is indispensable with the promotion and visibility of any company.
Since places for television, to outdoors along with allusive posters to the product, the Medicinal Toothpaste Couto noticeable the Portuguese society in the XX century.
The Main Ingredients are: Water, Tricalcium phosphate, Glycerin, Potassium Chlorate, Hydroxyethylcellulose, Salt C12-18 Alkyl Sulfate, Paraffinum Liquidum, Salt Saccharin, Metha Piperita, Menthol, Anethol, Thymol, Eugenol.
It absolutely was the toothpaste that walked in the mouth of everyone.
The first Couto Toothpaste formula was registered in the city of Porto, on June 13th, 1932 within the name "Pasta Therapeutic Couto" (Medicinal Paste) by means of Alberto Ferreira carry out Couto, pharmacy supervisor. With the assistance of any stomatologist friend, he created this toothpaste with the use of limiting the prevalent cases of receding gums. The quality in the product was to generate it so productive that, even today, for the the elderly in Portugal, "Pasta Couto" will be synonymous with toothpaste. The little production is still performed by the Couto family members.
The advertising image of any man spinning around having an imprisoned chair on his teeth : only possible due to the Medicinal Toothpaste Couto : was kept in the memory of all of the Portuguese.
The sources
- On the 30's Alberto Ferreira Couto, by using a dentist friend, wanted to experience a product to reduce gengival infections and limit the raising of gum ailment.
- Thus, after many experiences, he created the very first formula of this toothpaste, registered for once in the Oporto for the 13 of Summer 1932.
- Its good results was almost fast, the Medicinal Toothpaste Couto entered in the Portuguese houses and turned part of routine in the population.
- The Medicinal Toothpaste Couto had been the toothpaste of the majority of Portuguese population, and from now on it is still named an excellent good quality toothpaste.
- Today it's still produced using a half-artisan form, with out ingredients of dog origin, it keeps it's original design along with the famous backward first packing and continues to be recommended for daily cleanness of teeth along with the mouth.
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